Think of WhatsApp as a more personal and live version of email marketing. It’s a great way to bridge the connection between what your brand stands for and how your target audience can benefit from engaging with it. Scientists suggest that such interactions can tap into consumers’ feelings of socialness, security, and privacy. With so many people using this instant communication mobile app, it’s a great opportunity for businesses to create relationships and generate buyers for their products. Recently, WhatsApp allowed businesses to initiate private chat conversations with customers via their direct messaging platform. Increase buyer intent through targeted brand storytelling

Now, chatbots aren’t specific to WhatsApp and other platforms have them too, but WhatsApp offers a great inbuilt chatbot you can use to simulate a conversation with a real person (and thus, provide excellent customer service).ģ.

If you look at the statistics, 67% of people interacted with a chatbot for customer support in 2020, making instant communication a must for modern businesses. Now, businesses are increasingly using the instant messaging application for marketing purposes, sending customers alerts and notifications about new products as well as answering customer queries. WhatsApp has become a very popular application, thanks to its free calls and chat.

What is whatsapp messenger